In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives.
Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth.
During this episode of the B2B Marketing Excellence Podcast, Donna interviewed John Magnuson, President of Integra Asset Solutions.
Listen in to learn:
- What are the benefits of selling equipment in an auction?
- How easy it is to buy equipment at an auction
- How to calculate the cost savings of purchasing equipment at auction
- Understand how industrial auctions can help with your ESG initiatives
- Why relationship building is even essential in such an industrial space
Donna does these interviews to show you how to begin researching your specific customer space, allowing you to do quality specialized marketing campaigns that increase your ROI.
Be authentic with your messaging and show your customers how much you care. If you form a relationship that instills trust, you will develop a loyal group of customers, and your company will thrive.