From host Donna Peterson – Today I was delighted to be talking with Sue Bromwich who has been working in marketing for over 20 years.
A self-described data junky, her passion for analytically based marketing ignited some years ago in the multi-faceted auctioneering sector – a sector she worked in for over a decade – when she led her first marketing team, directing the online promotion, buyer research and strategic selling of assets in the early 00’s. Her creativity, ingenuity and application of data-driven marketing achieved significant results in only a short time, affirming her confidence in the method and prompting Susan to establish her own business based on the very same principles: a marketing consultancy that today counts an extensive client portfolio spanning several business verticals.
Here are some of the topics we discussed –
- Importance of building relationships
- What is the #1 marketing question?
- How to get quality LinkedIn connections
- What is the biggest marketing challenge?
- Why marketing of industrial auctions has changed
- Correlations between fitness and marketing