I spent the majority of this episode fist-pumping and yelling “hell yeah!” through most of it. Marketing is so much more than branding and promotion and advertising. If your company doesn’t consider Marketing to be the primary profit generator of your organization, then you’re doing it wrong.
In the latest episode of the B2B Marketing Excellence Podcast, @Donna interviewed Chris Burggraeve, the Founder of Vicomte LLC and author of
- MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age
- Marketing IS NOT a Black Hole
Donna and Chris spoke about the importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. They also discussed Pricing Power, and the hard value that Marketing brings to a company’s bottom line.
To learn more, watch here on YouTube or listen via your favorite podcast platform.