From host Donna Peterson – During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept their brand top of mind and attracted new subscribers. They emphasized quality over quantity.
When you are doing marketing to specific industry markets you have to make sure you know and understand your ideal customer.
- Industrial publications must offer value.
- How Heat Treat Today keeps their subscribers engaged with their content.
- Industrial markets are seeing an increase in direct mail, print publications.
- Audience development is the largest challenge for this industry specific publication.