In this episode, Donna Peterson interviewed Janet Granger, founder of Marketing Career Mentor & author of OK Boomer.
We discussed why people buy. Did you know there is a proven connection between emotion, neuroscience, and B2B buying? While many insist they make choices only on facts and data, final decisions are always emotionally based. We also spoke about how relationship building should be the main objective for all B2B brands. In order to do that, your marketing teams need to have a clear strategy.
To make sure you are working in the right direction, everyone in the company must know the company’s Mission Statement, and make sure their strategies are aligned. This gives you the guardrails to stay on the right course to reach your target audience and obtain your goals.
We also covered:
1) Do businesses buy based on emotion or just consumers?
2) What do you see as the biggest marketing challenges in both the B2C and B2B companies?
3) How the Marketing Career Mentor platform creates a collaborative environment where individuals in marketing can share ideas, tactics, and trends.
4) The biggest marketing trends in 2022 Gone are the day of sending out broad marketing promotions that promote your product. To stay ahead of your competition, you have to be thinking about your target audience and how the product benefits them. Then make sure your promotion is delivered in a way they will resonate with.