Stop trying to make your potential clients do your job! Stop trying to make us dig for the information we need to make a sales decision. The more you inundate us with generic marketing blather the less likely we’ll listen to you.
In this week’s episode of the B2B Marketing Excellence Podcast, Donna speaks on the importance of knowing how to map your customers’ journey. Where did they hear about you – a trade show, an industry journal, a digital campaign, a customer referral? What industries are they in? Exactly what products and services are they interested in? Why?
Take the next step from knowing the buying persona to getting to know the actual person.
Watch here on YouTube or listen via your favorite podcast platform.