Back in my corporate days, I was able to watch how quickly the internet changed the way B2B publications operate. One journal promised us a free ad on their website if we bought a full-page ad in their magazine. Twelve months later they offered us a free full-page journal ad if we advertised on their website.
On the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Tony Napoleone, VP of Client Services at Omeda. They spoke about the challenges that B2B publishers face today in being able to offer real value to both their readers and their advertisers. They spoke about the past (anyone remember BPA audits?) and the present (quality over quantity) and what publishers may see in the near future.
To learn more, watch here on YouTube or listen via your favorite podcast platform.