For years, B2C and B2B marketing were treated very differently. B2C was fun and innovative and exciting. B2B was… not. But slowly, the business world began to realize that B2C had some seriously powerful tools that they were missing out on.
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Aditya Varanasi, the founder and CEO of Awarity. They discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience.
Watch here on YouTube or listen via your favorite podcast platform.