Don’t you love getting those emails and LinkedIn messages that sound like “Hi <first name>! I know nothing about you or your company, but I am sure you really need this product/service I’m selling!”
If you’re one of those companies that regularly send out these types of messages, you are shooting yourself in the foot.
In the latest episode of the B2B Marketing Excellence podcast, Donna Peterson and guest Usman Sheikh discuss how you can better personalize your sales and marketing messaging using AI.
They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling.
Watch the conversation here on YouTube or listen on your favorite podcast platform –
https://lnkd.in/eUbFxtiH
