We are pleased to be invited back to Legalweek New York as part of their SmallFirm Business Bootcamp. Merrill Loechner and Richard Bowering will be hosting the following workshop on Monday, January 29th:
9:30am – 11:30am | Small Firm Web & Social Marketing Crash Course
Need to be Your Own Website Manager, Social Marketer and Content Developer?
This workshop will center on how solo/small firms can build simple yet effective websites, use LinkedIn smartly, and appear in the right searches – in just a few hours per week. The end result will be strategies to generate new clients, drive qualified traffic to your social media and website – and then use basic follow up tools to nurture those leads into clients.
This discussion will also include ways to both measure and increase client satisfaction, with a focus on how communication, collaboration and technology can facilitate word-of-mouth referrals.
Takeaways:
- Develop a comprehensive plan to increase awareness of your practice through simple yet effective marketing and web tactics
- Discover the type of digital outreach that helps a practice thrive and how to get started using email/social/video without spending a lot of money on tools or equipment
- Top content marketing & communication strategies to connect with prospective and current clients
For more information about Legalweek New York 2018, visit their website at http://www.legalweekshow.com/