When people ask me what kind of books I like, I say “Well written ones.”
Seriously, fiction or non-fiction, old or new, as long as the writing is extraordinary and engaging, I will read books on just about any topic.
I just finished “Salt – A World History” – and yes, it turns out that a 450-page book on the history of salt can be fascinating and funny and endlessly interesting. And it leaves me wanting to know more.
This is why I love working with scientific and technical companies. I love the challenge of taking what could be a dry and boring description of atomic absorption spectrophotometry or preclinical bioluminescent imaging and turning it into something that even non-scientists find intriguing.
If you can tell your audience an engaging story, no matter the topic, their response is usually “Tell me more.”