When sitting down with new podcast clients, I ask them what kind of story they want to tell, and why?
I do my best to help them find the right type of narrative for the results they are looking for. Over the next few days, I’ll be sharing a few of the archetypes that have worked for some of my previous clients.
First up is The Hero’s Journey.
Have you been doing what you’re doing for a long time? In your early years, did you make mistakes and learn from them? Are you now considered a mentor and expert in your field? In your podcast, you tell the story of the challenges of getting to where you are and how you can share your expertise with others.
This is a great narrative structure for experienced consultants and coaches.
Example –
Hal took over the family business from his father. He quickly realized that he wanted something else from his life and decided to sell the company. In his ignorance, he made every mistake it was possible to make, and ended up shutting down the business and walking away. He was so traumatized by this he began learning everything there was to know about the successful buying and selling of businesses. He is now a high-end business broker who guides his clients successfully through the same minefields that tripped him up years ago.