No matter how hard you try, you simply can’t keep up with all the new marketing technology apps and programs that keep popping up at a jaw-dropping rate. The latest stat is there are 9932 martech options out there. That’s insane.
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Dan Radu, President of Macro on how to deal with this onslaught. How do you choose the right martech for your organization and how can you ensure your team actually uses it? Where does AI come into play? How do you measure a program’s ROI and make sure it’s actually working?
To learn more, watch here on YouTube or listen via your favorite podcast platform.