The primary goal of marketing is to get the right message to the right people at the right time. And knowing that takes research. I find it amazing that so many B2B marketers skip the research and the data and go for a “this sounds like it should work” campaign. God knows I’d been guilty of that mindset in my early career.
In the latest episode of the B2B Marketing Excellence podcast, Donna had an in-depth conversation with Katie Paine, Sr. Measurement Consultant from Paine Publishing. Katie, also known as the Measurement Queen, spoke about how the right research can save industrial marketing departments time, effort, and thousands (if not millions) of dollars. They also explored strategies for B2B brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts.
To learn more, watch here on YouTube or listen via your favorite podcast platform.