In this episode of the B2B Marketing Excellence Podcast, Donna had a great conversation with Kate DiLeo on the “branding trifecta” that companies need when developing their corporate message. They spoke about something I’ve been telling my own clients for years – telling the right story about your business attracts higher quality prospects, shortens the sales cycle, and keeps your existing clients loyal.
Does your core message do all that?
Watch here on YouTube or listen via your favorite podcatcher.