When a property hasn’t sold in a few weeks, the first thing many Realtors do is lower the asking price—but this can annoy the seller and eat into the agent’s commission.

So instead of lowering the price, try raising the value.

Most real estate agents use the carpet-bombing approach to marketing—provide the basic facts about the property and try to place those facts where the maximum number of people can see the information.

This works fine most of the time. But what do you do when you have a unique property that may not interest the average buyer?

In that case, you target the outliers. A strategic, engaging narrative combined with a targeted marketing campaign can open up a lot more opportunities to sell.

Our team are also professional business storytellers that can help you develop content for: